The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising.

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《牛津音乐与广告手册》是从创作、解释和接受的角度，对音乐在音频或视听广告信息中所起关键作用的重要指南。 这本书独特的三部分组织反映了广告的这个生命周期，从行业开始到大众传播的文本再到消费者行为。 精通商业信息的实践、分析和实证研究的专家为该系列的四十二章做出了贡献，这些章节共同代表了迄今为止解决音乐和广告重要交叉点的最雄心勃勃和最全面的尝试。